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About Dr. Dan Geller

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Dr. Dan Geller is a behavioral economist and the President of Analyticom LLC, a financial modeling firm specializing in the application of behavioral economics to predictive financial models.  Dr. Geller is a pioneer in the research of financial-decision making, specifically how people alternate between their instinctive-response mode (a.k.a system 1), and their analytical-response mode (a.k.a. system 2).  Dr. Geller’s behavioral economics models are used by financial institutions nationally to predict interest rates, and by investors to project equity prices and rate of return.
 
Analyticom LLC is a scientific modeling firm specializing in the application of behavioral economics in financial decisions.  The firm developed numerus models that are currently being used by financial instructions nationally.  Scientifically Predictable is an investment model for the equity market, and Deposits Dynamics is a rate optimization model for financial institutions
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In the picture, Dr. Geller discusses incorporating behavioral economics in the banking system with the FDIC Chairperson Jelena McWilliams.

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Published Scientific research papers by Dr. Dan Geller

Geller, Dan, Money Anxiety Theory - a Predictor of Equity’s Performance (March 1, 2024). Available at SSRN: https://ssrn.com/abstract=4745555 or http://dx.doi.org/10.2139/ssrn.4745555

​​Geller, D., & Biger, N. (2018). Dynamics of Yield Gravity and the Money Anxiety Index. Journal of Applied Business and Economics, 20(7). https://doi.org/10.33423/jabe.v20i7.137

Geller, D. & Muscat, E. (2009), The Strategic Planning Deficit in Family-Owned Micro Businesses, Global Business Development Institute, Vol. 2, No.2.

Geller, D. & Muscat, E. (2008). The Role of Strategic Planning in the Connected Economy. The E-Business Review, Volume VIII, ISBN 0-9707955-7-2.

Geller, D. & Muscat, E. (2008). Impact of Education on Planning in Micro and Family Businesses. Journal of Global Business, 19 (38), 111-999.

Geller, D. (2007). Factors Impacting Incidence of Formalized Strategic Planning in Micro Companies. Doctoral Dissertation, Touro University, Los Angeles, CA.

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