Analyticom - Behavioral Economics in Banking Services






  • Home
  • Deposits Dynamics
  • Pricing Position
  • Economics Dynamics
  • Scientific validation
  • About
  • Blog

THE SCIENCE OF PRICING


Master the science of pricing - it will improve your financial performance.

Stay informed

See Ahead with Deposits Dynamics

Picture
Deposits Dynamics is a scientific forecast.  It incorporates behavioral economics in its projection of rates and balances of all major deposit types. It provides three-dimensional view of likely scenarios from 30 to 90 days out. 

Deposits Dynamics allows you to see where rates and balances are likely to be in the next 30 to 90 days, the likelihood of the rate or balance to increase or decrease and by how much.

Find out more about how Deposits Dynamics can help you anticipate changes in rates and balances of deposits with high degree of confidence.

Price Optimally with Pricing Position

Picture
Pricing Position is a quick and easy price optimization method.  It allows you to position your price optimally in any market and for all major types of deposit accounts.  It can be used by anyone and with just existing resources.

Pricing Position is a statistical model designed specifically for deposits incorporating principles of behavioral economics.  It replaces the conventional price elasticity, which should not be used for deposits.

Find out more about how Pricing Position can help you optimize your deposit pricing quickly and easily for any of your major deposit accounts and in any of your markets.

Let's Talk About Science

Picture
Scientific validation of any model used for forecasting and pricing of deposits is done only with statistical coefficients.  
Forecasting and pricing deposits consist of three types of variables.  Rates are the independent variable, balances are the dependent variable and most importantly, behavioral economics is the mediating variable.  View the scientific validation of the Deposits Dynamics model.

Explore Behavioral Economics

Picture
Money Anxiety is a bestselling behavioral economics book that takes you on a short journey from the mind of the customer to the forecasting and pricing models of deposit products.  

The book provides scientific evidence of the link between behavioral economics and banking products. Money Anxiety is available at Amazon, Barnes and Noble, Google Play, iTunes store and all major online bookseller.

Stay Informed, Stay Ahead

Picture
Receive the latest findings from our research on forecasting and pricing of deposits. Join our list to receive timely analysis on current changes in the banking industry and the economy.  

Remember that banking as a whole, and deposits in particular, are a reflection of the economy and consumer financial behavior.  Stay connected to stay informed.

(c) 2018 Analyticom All rights reserved