See Ahead with Deposits
Dynamics
Deposits
Dynamics is a scientific forecast. It incorporates
behavioral economics in its projection of rates and balances of all major
deposit types. It provides three-dimensional view of likely scenarios from 30
to 90 days out.
Deposits Dynamics allows you to see where rates and balances are likely to be in the next 30 to 90 days, the likelihood of the rate or balance to increase or decrease and by how much. Find out more about how Deposits Dynamics can help you anticipate changes in rates and balances of deposits with high degree of confidence. |
Price Optimally with
Pricing Position
Pricing
Position
is a quick and easy price optimization method. It allows you to position your price
optimally in any market and for all major types of deposit accounts. It can be used by anyone and with just existing resources.
Pricing Position is a statistical model designed specifically for deposits incorporating principles of behavioral economics. It replaces the conventional price elasticity, which should not be used for deposits. Find out more about how Pricing Position can help you optimize your deposit pricing quickly and easily for any of your major deposit accounts and in any of your markets. |
Let's Talk About Science
Scientific validation of any model used for forecasting and pricing of deposits is done only with statistical coefficients.
Forecasting and pricing deposits consist of three types of variables. Rates are the independent variable, balances are the dependent variable and most importantly, behavioral economics is the mediating variable. View the scientific validation of the Deposits Dynamics model. |
Explore Behavioral Economics
Money Anxiety is a bestselling behavioral economics book that takes you on a short journey from the mind of the customer to the forecasting and pricing models of deposit products.
The book provides scientific evidence of the link between behavioral economics and banking products. Money Anxiety is available at Amazon, Barnes and Noble, Google Play, iTunes store and all major online bookseller. |
Stay Informed, Stay Ahead
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Remember that banking as a whole, and deposits in particular, are a reflection of the economy and consumer financial behavior. Stay connected to stay informed. |